Story of NU

Founded in 2004, NU Fruits of the Amazon is a New Zealand-headquartered company with three main shareholders who have spent a total of more than 40 years in the Brazilian and the Amazonian region in diverse industries.

NU Fruits commercial activities are underpinned by a strong belief that the most appropriate (if not the only) way to protect the Amazon's forests is to create and support uses for the trees where it is obvious to the locals that those trees have a higher value when left standing rather than cut down or burnt. By assessing all undertakings against the criterion that they should enhance rather than threaten the fragile social and environmental balance in the region, NU Fruits is able to ensure that its commercial activities fit with the shareholders' strongly-felt views on the need to be "Amazon-Friendly."

Through targeted investment in the leading Açaí processing facilities in the Amazon, application of the most rigorous (and internationally-audited) food safety standards, excellent logistics and a network of sales offices and leading distributors, NU Fruits is the world's leading supplier of Açaí.

NU Fruits applies this same philosophy with a wide range of other South American fruit pulps and extracts such as acerola, cupuacu, guarana and many others. If you would like to obtain more information on NU Fruits of the Amazon, please click here to contact us.

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